The Darkside of Buying Followers
If you understand the basics of social media, you know that having lots of followers means big things for you and your business. Many followers on social media can give you a big influence on your market and have become a new type of status marker. For some entrepreneurs, this virtual status serves as a real world currency with the number of followers determining who will hire them, how much they are paid for ordering or support, even how potential customers evaluate their products or services.
But what is unclear about social media is how you produce your followers can be a lasting force or a crippling weakness for your business and brand reputation. Even though it may look and sound like the best step to take, buying followers will actually hurt you more than giving you the kind of growth and involvement you really are looking for for your brand.
